Annunciata questa mattina una nuova partnership fra LEGO e HYPE, il brand di streetwear, per la realizzazione e commercializzazione di vestiario a tema LEGO Ninjago.

Dopo le neonate collaborazioni con adidas, Levi’s e IKEA arriva l’annuncio della nuova partnership con il brand HYPE per la produzione di capi d’abbigliamento per ragazzi tematizzati con i personaggi della serie LEGO Ninjago.

 

LEGO e HYPE

 

La linea d’abbigliamento sarà composta da 28 pezzi tra cui magliette, camicie, pantaloncini, felpe, jogger, giacche e borse che saranno disponibili su JUSTHYPE.com dal 15 gennaio e su LEGO Shop dal 14.

 

LEGO e HYPE

 

Di seguito il comunicato stampa di LEGO.

 

HYPE. LAUNCHES ICONIC AND COLOURFUL STREETWEAR COLLECTION INSPIRED BY LEGO® NINJAGO®

Lifestyle image of a man wearing streetwear from the apparel collection inspired by the world of LEGO® NINJAGO®
An apparel collection inspired by the world of LEGO® NINJAGO® entwined with a trending streetwear approach and HYPE.’s loud and proud essence. Featuring a 28-piece collection of: tees, shirts, shorts, hoodies, joggers, jackets and bags. Available from JUSTHYPE.com from January 15th and via LEGO.com from January 14th.
In the 2020 LEGO® NINJAGO® TV series the ninja will for the first time enter a new realm; the Prime Empire. The urban, futuristic and colourful city, was the inspiration behind creating the first urban streetwear collection with LEGO® NINJAGO®.
Product image of red tee from the apparel collection inspired by the world of LEGO® NINJAGO®
The collection illustrates exciting memorable moments and characters from the franchise’s hugely successful TV series and the fictional world of LEGO® NINJAGO® building sets, Japanese & Chinese myths and culture.
Boasting mesh panelling, embroidery, on-trend chunky taping, branded neck ribs and over-sized graphics. With a metallic look accentuating the prints and the use of metal D rings; emphasising the power of the LEGO® NINJAGO® spirit.
Lifestyle image of a two men on the top of a container wearing yellow sweatpants and shirts from the apparel collection inspired by the world of LEGO® NINJAGO®
Featuring over-sized silhouettes in the LEGO® NINJAGO® iconic colour palette of yellow, deep red, and monochrome, with the placement of the secret LEGO® NINJAGO® language spelling out ‘JUST HYPE’ throughout the collection, each individual tee showcases prints of your all-time favourite LEGO® NINJAGO® characters.
It’s a collection to achieve and inspire greatness. “A Ninja never quits”.