Ufficialmente presentato da LEGO® il tanto atteso set LEGO Ideas 21318 Tree House e la sua particolare chioma di foglie che è il punto centrale di una strategia partita alcuni anni fa legata alla produzione di plastica e all’ambiente.

Come avevamo già visto nei giorni scorsi la prima peculiarità della costruzione riguarda il fogliame, che può essere cambiato utilizzato le foglie verdi per l’estate o quelle gialle per l’autunno.

 

 

La costruzione è composta da 3036 pezzi e 4 minifigure (mamma, papà e i due figli).

 

 

La costruzione finale misura 37 cm in altezza, 10 in larghezza e 9 di profondità.

 

 

La vera particolarità però di questo set sta nel materiale con cui sono state prodotte le piante e le foglie, ovvero la canna da zucchero.

 

Il nuovo logo presente sulle scatole contenenti pezzi prodotti col nuovo materiale

 

Per un totale di 185 pezzi, il 21318 Tree House è il set con il più alto numero di elementi prodotti con questo nuovo materiale a basso impatto ambientale.

LEGO ha infatti impostato da alcuni anni una strategia industriale per poter produrre tutti i mattoncini con questo nuovo materiale entro il 2030 e le bustine contenenti i pezzi entro il 2025.

 

 

Non è il primo set questo contenente pezzi prodotti con la canna da zucchero, ma è il terzo. Ricordiamo infatti che il primo fu il set 40320 Piante dalle piante contenente solo foglie ed alberi, in omaggio dall’1 al 17 agosto 2018 con un acquisto di almeno 35 Euro ed il secondo, attualmente ancora a catalogo, è il set 10268 Turbina eolica Vestas (in sconto su Amazon), in cui tutte le parti della vegetazione sono prodotte col nuovo materiale.

 

 

 

Il set 21318 Tree House sarà disponibile per clienti VIP a partire da mercoledì 24 luglio al prezzo di 199,99 Eur, mentre per tutti dal 1° agosto in concomitanza con la vendita del set Creator Expert 10269 Harley-Davidson Fat Boy.

 

 

Inoltre venerdì 26 luglio, nel LEGO Store di Saarbrücken in Germania sarà possibile acquistare il set dalle 15 alle 18 con l’autografo del suo ideatore originale, il francese Kevin Feeser.

 

 

Di seguito la press release ufficiale.

21318 LEGO® Ideas Tree House

Ages 16+. 3036 pieces

US $199.99 – CA $269.99 – DE €199.99 – UK £179.99 – FR €199.99 – DK 1799DKK –AUS $279.99
*Euro pricing varies by country.  Please visit shop.LEGO.com for regional pricing.

Detailed Tree House model to challenge LEGO® builders and inspire endless play!

Build, display and play with this intricately detailed, 3,036-piece LEGO® Ideas 21318 Tree House playset. A complex build for experienced LEGO builders that all the family will love to play with, it features a landscape base and 3 LEGO tree house cabins—a main bedroom, bathroom and kids’ room. The tree has interchangeable sets of green summer leaf elements and yellow and brown fall leaf elements—these and various plant elements on the base are all made from sustainable-plant-based polyethylene plastic—and the treetop and cabin roofs are removable to allow easy access. The model is packed with play-inspiring features including a buildable picnic table and seats, swing, bonfire, treasure map and hidden gem element to play out a treasure hunt, and a wind-up crane on the balcony of the bedroom cabin. A great birthday gift, this unique creative toy comes with mom, dad and kids minifigures, plus a bird figure, to role-play fun family scenes. It also includes a booklet with building instructions and information about this LEGO Ideas set’s fan creator and LEGO designer.

– This LEGO® Ideas set includes 4 minifigures: mom, dad and 2 children, plus a bird figure.
– This challenging, 3,036-piece building toy features a landscape base, tree with interchangeable sets of green (summer) leaves and yellow and brown (fall) leaves, and a LEGO® Tree House with 3 cabins—main bedroom, bathroom and kids’ room.
– The treetop and cabin roofs are removable for easy access and play.
Landscape base features a buildable picnic table with 4 minifigure seats and assorted elements to create a picnic, plus a buildable stream, swing (hanging from the tree), bonfire, hidden gem element, plant and bush elements, and a ladder to the cabins.
– Tree foliage features over 180 botanical elements made from plant-based polyethylene plastic using sustainably sourced sugarcane. Assorted plant elements around the tree are also made from this plant-based plastic. This is the first milestone in LEGO® Group’s ambitious commitment to make products using sustainable materials by 2030.
– Main bedroom cabin features a buildable bed, and assorted elements including hidden scissors (as a reference to the fan creator’s day job as a hairdresser), ship in a bottle, compass, clock plus a balcony with a hand-operated, wind-up crane to lift items up to the cabin.
– Bathroom features a buildable bathtub, toilet and sink.
– Kids’ room features bunk beds and assorted elements such as a book and treasure map.
– This LEGO® Ideas creative toy comes with a booklet with building instructions and information about this awesome set’s fan creator and LEGO designer.
– Measures over 14” (37cm) high, 10” (27cm) wide and 9” (24cm) deep.

 

 

 

Mentre qui potete leggere la press release relativa alla mission legata ai pezzi prodotti con la canna da zucchero.

FACTS: The LEGO® IDEAS Treehouse & LEGO Group sustainable materials mission 

LEGO IDEAS Treehouse 
– The LEGO Ideas Treehouse celebrates Kevin Feeser’s design for its endless creativity that its unique to the LEGO System in Play and its embodiment of the LEGO Group’s sustainable materials challenge.
– All 185 leaves and plants in the treehouse are made from plant-based plastic – the largest number of plant-based elements in a LEGO set so far.
– A list of the elements made from plant-based plastic is included on the top of the packaging.

The LEGO Group’s sustainable materials mission 
– The LEGO Group is on a mission to make all LEGO bricks sustainably by 2030.
– For the LEGO Group, a sustainable material must have a reduced environmental footprint, be produced responsibly using renewable resources, and meet our high standards for safety, quality and durability. 
– High standards for sustainability, safety, quality and durability mean that there are no simple replacement materials on the market, and the LEGO Group is working with suppliers, research institutions and other industries to develop new materials to be used in the LEGO bricks of the future. 
– The LEGO Group has an ambition to find sustainable packaging alternatives by 2025 that are renewable, efficient and recyclable.

LEGO elements made from plants 
– All the trees, leaves and bushes and many of other elements in our LEGO sets, more than 80 types, are now made from green polyethylene, which is made from ethanol produced from sustainably sourced sugarcane.
– The sugarcane is grown in Brazil, is sourced responsibly and does not compromise food security.
– Polyethylene is just one of many materials used in LEGO elements, and the LEGO Group expects the materials of the future will be made from both plant-based and recycled sources.
– Customers can expect the same high quality of ourplant-based elements. The elements do not biodegrade…because we want to make safe, functional and durable products that can be played with for generations.