Derek Sivers, nome poco noto in Italia ma molto famoso nel panorama musicale grazie al suo sito internet CD Baby – un negozio di CD online per musicisti indipendenti fondato, quasi per caso, nel 1998 – è anche famoso per essere riuscito a scrivere una delle migliori e-mail che si possano inviare ai clienti.
Quando il sito fu creato portava in sè molte funzionalità molto basilari: ogni ordine che veniva preso in carico generava una e-mail automatica in cui si ringraziava dell’acquisto ed un’altra in cui il cliente veniva informato dell’avvenuta spedizione. Inizialmente l’e-mail di spedizione recitava:
“Your order has shipped today. Please let us know if it doesn’t arrive. Thank you for your business.”
Ma poi, grazie anche alla sua missione di far sorridere la gente (oltre a fare il programmatore ed il musicista faceva anche il clown), scrisse, in soli 20 minuti, questa e-mail:
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 1st.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh…
_
Derek Sivers, president, CD Baby
the little store with the best new independent music
http://cdbaby.com cdbaby@cdbaby.com (503)595-3000
Non mi permetto di tradurre perché perderebbe tutta la sua originalità. Pensate però che questa “stupida” e-mail, inviata dopo ogni consegna, è stata tanto apprezzata che se si prova a cercare su Google “private CD Baby jet” si trovano tantissimi risultati di gente contenta dell’e-mail, ed ha indotto tanti nuovi clienti ad acquistare sul sito.
Derek ha capito l’importanza della customer experience abbastanza da prendere in giro la sua importanza. Senza contare che il CD veniva recapitato un giorno lavorativo dopo aver effettuato l’ordine (ma questo è un altro argomento che spetta ai corrieri espressi).
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hehehe mia mamma ha comprato un cd da quel sito qualche mese fa, e appena ricevuta la mail me l’ha inoltrata da tanto che le era piaciuta
stupenda.
Questo invece è ciò che mi arrivò quando ordinai da 6dollarshirts 10 magliette:
Thanks for ordering from 6DollarShirts.com!
Your order was shipped on 03/14/2012 with the United States Postal
Service.
Our minions have looked over and dropped their jaws in awe at the genius
that is your amazing fashion sense. It takes true genius to pick such
impeccable design and color combinations, so naturally our crews’ first
instincts were to wear Kennedy masks, stick your order under their shirts
and flee. Luckily shock collars and therefore self-restraint have been put
to use and your order is safely packaged.
After the shocking and ‘Don’t tase me, bro’s were over, a ceremonial
candle was lit and suddenly the entire 6dollarshirts crew felt a massive
amount of dopamine release in their brains as our shipping specialist
tenderly placed the shipping label containing the following request:
Shipping Info:
Marco Montanari
Via Luigi Manni 5
Formigine, MO 41043
ITALY
Tracking Info:
We know you’re eager, but please note that you may not be able to track
your order until up to 24 hours after the postmark date.
INTERNATIONAL CUSTOMERS: Your customs declaration number is The package’s
Customs ID is The package’s Customs ID is LN255951006US
Full tracking may not be available to your location. Please allow 2-3
full weeks for international delivery. You can contact your local customs
office with that customs declaration ID to locate lost packages.
As the package was sent on its way to you, our entire staff skipped out
into the street and did a full out 5-minute Von Trapp family dance routine
as we sang “So long, farewell, Auf wiedersehen, adieu,
Adieu, adieu, to yieu and yieu and yieu,” in 18-part harmony.
For the grand finale, Juggy hit the final “Goodbye” note and did a
cartwheel landing in a split.
We hope you enjoyed shopping on our website as much as we enjoyed
packaging and sending you your goods. We also hope this shipment
notification won’t leave you wondering where your package is as the
6dollarshirts Crew was VERY thorough with their shipping instructions.
Please practice precautions upon the arrival of your 6dollarshirts. Side
effects include but are not limited to: Larger biceps, defined cheek
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promotions at work, rapid increase of IQ points, winning lottery numbers,
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Want to be famous? E-mail sick and sexified pictures of yourself rocking
our shirts to info@6dollarshirts.com to be featured on our
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Blogoceros: 6dollarshirts.com/news
Tweet Tweet Tweedle Dee: @ twitter.com/6dollarshirts
Face-like us here: facebook.com/sixdollarshirts
Every day we’re tumblin’: 6dollarshirts.tumblr.com
-MacKensie at ThreadPit and 6Dollar Shirts.
Malati, ma geniali.