John Sculley On Steve Jobs, The Full Interview Transcript

In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design. But it soon soured, and Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company.
Now, for the first time, Sculley talks publicly about Steve Jobs and the secrets of his success. It’s the first interview Sculley has given on the subject of Steve Jobs since he was forced out of the company in 1993.

Conoscete questi due giovanotti? Sono Steve Jobs (che somigliava un po’ a Tom Cruise non trovate?) e John Sculley.

Sono le persone che hanno fatto Apple quella che conosciamo.

Per la prima volta Sculley racconta i retroscena delle strategie manageriali e creative di Jobs, qualcosa che è sempre stato avvolto da un alone di mistero.

The Cult of Mac propone la trascrizione integrale dell’intervista a Sculley.

Da leggere con attenzione e religiosa devozione.

Steve had this perspective that always started with the user’s experience; and that industrial design was an incredibly important part of that user impression. And he recruited me to Apple because he believed that the computer was eventually going to become a consumer product. That was an outrageous idea back in the early 1980′s because people thought that personal computers were just smaller versions of bigger computers. That’s how IBM looked at it.