Il 2009 è l’anno record nella vendita di singoli in UK, e Natale non è ancora arrivato.
Morale: il danno inflitto dal download illegale non esiste!
The music industry lets illegal downloading thrive because it didn’t provide an easy, affordable way to pay. That was left to Apple’s iTunes, the likes of Last.fm and now a new generation of sites, which offer music at prices that reflect more fully the near-zero cost of distribution.
While the music industry was lamenting that users wouldn’t pay for tracks, the same people were paying up to £3 a pop for ringtones on their phones.
Why? Because phones have an easy payments system.
The music industry still complains of a billion illegal downloads every year, but has yet to prove that any significant economic damage is inflicted on it.
This is partly because lots of those who have – and will continue to – illegally download wouldn’t be buying them anyway and may not be listening to many of those they do download. It is often easier just to listen to the radio or internet radio (where you can tune into a track playing at that moment anywhere in the world).
And some of the heaviest downloaders are the biggest buyers of new music. While the music industry has been complaining – successfully – to the government and the EU Commission that illegal downloads are destroying it, something rather curious has been happening.
Are you ready for it? This year is the most successful in the UK’s history for singles sales. More than 117m have been sold – comfortably beating the previous record of 115.1m, set in 2008. And this is with Christmas to come.
Puppatevi tutta la storia sul Guardian.