[img]https://leganerd.com/wp-content/uploads/2011/05/soy-sauce-kit-kat.jpg[/img]
I giapponesi si sa, hanno gusti un bel po’ diversi dai nostri, questione di abitudine. Chi di voi ha avuto la fortuna di andare in Giappone (io no) avrà notato la presenza di tantissime varietà di Kitkat dai gusti strani. Sapete qual è che vende di più? Salsa di soia!
Al momento solo 19 varietà sono in commercio in Giappone.
Una veloce carrellata dei sapori disponibili, per categoria:
Dolce: Berry wine, golden peach, custard pudding
Salati: Grilled corn, miso, sweet potato, jacket baked potato with butter
Ispirati a bevande: Ramune soda, Earl Grey tea, caramel macchiato McFlurry
Strani: Camembert cheese, pounded soybean paste, lemon vinegar
Perché il Kit-kat ha tanto successo in Giappone?
[more][quote]It turns out that the answer is part marketing and part linguistic coincidence. Kit Kat is very similar to the phrase “kitto katsu”, which is a common sentiment of good luck (the phrase literally means “You shall surely win!”). Because of this, Kit Kats have become a small good luck charm given out to students taking school entrance exams.
The other half of the Kit Kat success story has to do with marketing. Capitalizing on the Japanese tendency to “Catch ‘em all”, varieties of Kit Kats are quickly introduced and then pulled from the market to increase demand. In addition, certain varieties of Kit Kats are based on regional tastes, and are not always available nationwide.
For example, in the far north of the country, flavors currently offered include yubari melon and the previously mentioned grilled corn. Meanwhile, candy lovers visiting the southernmost tip of the Japanese islands can find limited edition flavors such as red potato and yuzu citrus.[/quote][/more]
Chi ha voglia di uno spuntino notturno? :D
Una mia amica giappofila dice che salsa di soia e wasabi sono buonissimi, ma lei ha vissuto lì un bel po’, si sarà abituata.
Via: [url=http://www.weirdasianews.com/2010/03/18/japans-strangest-kit-kat-flavors/]qui[/url]
