Smile-activated vending machine, by Unilever

SapientNitro, part of Sapient unveiled today to the global advertising community the world’s first smile-activated vending machine — an ice cream truck for the digital age – for Unilever. Unilever is the world’s biggest ice cream manufacturer and has diverse brands such as Wall’s, Ben & Jerry’s, Good Humor, Breyers and Klondike in its global portfolio. This ice cream vending machine is an industry-leading innovative brand experience and part of Unilever’s new ice cream mission to encourage people everywhere to share life’s small moments of happiness.

La macchina riconosce i volti e le espressioni, in particolare il sorriso…
La press release, via boingboing.