BP = British Petroleum o… Butt Phuck?

Our visual identity reflects the revolutionary quality of our business. Our logo was launched in 2000, and was designed as a dramatic break with tradition. It is unlike any other energy identity, and symbolises a number of things – from the living, organic form of a sunflower to the greatest source of energy…the sun itself. The colours of the ‘Helios’ – named after the Greek god of the sun – suggest heat, light and nature.

La premiata ditta Imp Kerr & Associates, NYC ci propone la versione aggiornata del logo e della mission della BP.

Per saperne di più.