Nike Sister One

Creato come viral da iLoveDust per Nike Japan.

worked with AKQA in San Francisco to create an animation as part of a campaign for the new range from Nike Sister One for the South East Asia market We. Once we finished the spot we decided to tweak it here and there for our own portfolio and what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero to Outsmarting enraged robot through the center of a Tokyo-inspired Metropolis.
We used the spot as an excuse to try out a bunch of ideas we’d been playing around with client work for the past few months along with some new techniques we’d been eager to try out.

via diskursdisko.de