”Kimberly Clark operates in some European markets thanks to the Scottex brand, Italy among them. Scottex is mostly associated to toilet paper and stands for softness and quality guarantee. However, in Italy, Scottex also produces a range of pocket tissues that over the years has shown some weaknesses, such as poor brand identity and visibility. ARC’S interpreted its restyling with the objective to reinforce the identity of Scottex pocket tissues, by defining a visual system exalting the Scottex brand and connecting the product to the brand. The result is a strong visual identity that gives back impact to the Scottex brand and expressive strength to pocket tissues as well, improving shelf visibility too.”
Molto belli, gran lavoro.