Ho sentito in giro che le piace la zuppa al pomodoro, Mr. Warhol!

As product marketing manager for Campbell’s, William MacFarland must have been overjoyed with the incredible public reaction to Andy Warhol’s first exhibition as a fine artist in 1962, as present at the gallery was his now world-famous Campbell’s Soup Cans piece: 32 silkscreened portraits, each representing a different variety of the company’s soup product, all arranged in a single line. The work provoked huge debate in all corners of the art world and helped bring the Pop art movement to the masses; all the while holding a certain brand in the limelight.

In 1964, as Warhol’s star continued to rise, MacFarland decided to make his pleasure known to the artist by way of the following letter. Some complimentary cans of soup soon followed.

http://www.lettersofnote.com/2010/07/i-hear-you-like-tomato-soup.html